Brian Zikmund-Fisher, PhD



Research Interests:
    Methods Research
  • Decision aids
  • Numeracy
  • Survey methods

  • Patient Concerns
  • Doctor-patient communication

  • Clinical Topics
  • Cancer - breast
  • Transplantation - Marrow / Stem Cell

  • Cognition
  • Evaluability biases
  • Omission/action tendencies
  • Self-other differences

  • Risk
  • Numeracy
  • Risk communication
  • Risk communication graphics
  • Risk perception - scope insensitivity
  • Risk perception - time insensitivity
  • The experience of being at risk

  • Communication and Education
  • Decision aids
  • Doctor-patient communication
  • Numeracy
  • Risk communication
  • Risk communication graphics