Brian Zikmund-Fisher, PhD

Research Interests:

Methods Research
• Decision aids
• Numeracy
• Survey methods

Patient Concerns
• Doctor-patient communication

Clinical Topics
• Cancer - breast
• Transplantation - Marrow / Stem Cell

Cognition
• Evaluability biases
• Omission/action tendencies
• Self-other differences

Risk
• Numeracy
• Risk communication
• Risk communication graphics
• Risk perception - scope insensitivity
• Risk perception - time insensitivity
• The experience of being at risk

Communication and Education
• Decision aids
• Doctor-patient communication
• Numeracy
• Risk communication
• Risk communication graphics