Brian Zikmund-Fisher, PhD



Selected Publications:

Helping patients decide: Ten steps to better risk communication
Fagerlin A, Zikmund-Fisher BJ, Ubel P. Journal of the National Cancer Institute 2011;103(19):.

Increased precision in online risk calculators doesn't help and might hurt
Witteman H, Zikmund-Fisher BJ, Waters EA, Gavaruzzi T, Fagerlin A. Journal of Medical Internet Research 2011;13(3):e54.

Physicians recommend different treatments for patients than they would choose for themselves
Ubel PA, Angott A, Zikmund-Fisher BJ. Archives of Internal Medicine 2011;171(7)::630-634.

Partisan vision biases determination of voter intent
Ubel PA, Zikmund-Fisher BJ. PS: Political Science 2011;44(1):81-84.

The distinct role of comparative risk perceptions in a breast cancer prevention program
Dillard A, Ubel PA, Smith DM, Zikmund-Fisher BJ, Nair V, Derry HA, Zhang A, Pitsch R, Hensely AS, McClure JB, Fagerlin A. Annals of Behavioral Medicine 2011;42(2):262-8.

Disparities in patient reports of communications to inform decision making in the DECISIONS study
Zikmund-Fisher BJ, Couper M, Fagerlin A. Patient Education and Counseling 2011.

Women's interest in taking tamoxifen and raloxifene for breast cancer prevention: Response to a tailored decision aid
Fagerlin A, Dillard A, Smith DM, Zikmund-Fisher BJ, Pitsch R, McClure JB, Greene SM, Alford SH, Nair V, Hayes DF, Wiese C, Ubel PA. Breast Cancer Research and Treatment 2011;127(3):681-8.

Cool but counterproductive: Interactive web-based risk communication can backfire
Zikmund-Fisher BJ, Dickson M, Witteman H. Journal of Medical Internet Research 2011;13(3):e60.

Patient decision making about organ quality
Volk M, Tocco R, Pelletier SJ, Zikmund-Fisher BJ, Lok AS. Liver Transplantation 2011. In Press.

The benefits of discussing adjuvant therapies one at a time instead of all at once
Zikmund-Fisher BJ, Angott A, Ubel P. Breast Cancer Research and Treatment 2011;129:79-87.

An online community improves adherence in an internet-mediated walking program, part I: Results of a randomized controlled trial
Richardson CR, Buis LR, Strecher VJ, Piette JD, Janney AW, Goodrich DE, Sen A, Hess ML, Mehari KS, Fortlage LA, Zikmund-Fisher BJ. Journal of Medical Internet Research 2010;12(4):71.

A demonstration of "less can be more" in risk graphics
Zikmund-Fisher BJ, Fagerlin A, Ubel PA. Medical Decision Making 2010;30(6):661-671.

Risky feelings: Why a 6% risk of cancer doesn't always feel like 6%
Zikmund-Fisher BJ, Fagerlin A, Ubel PA. Patient Education and Counseling 2010;81(s):S87-S93.

Use of the internet and ratings of information sources for medical decisions: Results from the DECISIONS survey
Couper M, Singer E, Levin CA, Fowler F, Fagerlin A, Zikmund-Fisher BJ. Medical Decision Making 2010;30:106S-114S.

Perceived risk of cancer and patient reports of participation in decisions about screening: The DECISIONS study
Dillard AJ, Couper M, Zikmund-Fisher BJ. Medical Decision Making 2010;30:96S-105S.

Deficits and variations in patients' experience with making 9 common medical decisions: The DECISIONS survey
Zikmund-Fisher BJ, Couper M, Singer E, Ubel P, Ziniel S, Fowler F, Levin CA, Fagerlin A. Medical Decision Making 2010;30:85S-95S.

How does feeling informed relate to being informed? The DECISIONS survey
Sepucha KR, Fagerlin A, Couper M, Levin CA, Singer E, Zikmund-Fisher BJ. Medical Decision Making 2010;30:77S-84S.

Race, ethnicity, and shared decision making for hyperlipidemia and hypertension treatment: The DECISIONS survey
Ratanawongsa N, Zikmund-Fisher BJ, Couper M, VanHoewyk J, Powe NR. Medical Decision Making 2010;30:65S-76S.

Decision-making processes for breast, colorectal, and prostate cancer screening: The DECISIONS study
Hoffman RM, Lewis CL, Pignone MP, Couper M, Barry MJ, Elmore JG, Levin CA, VanHoewyk J, Zikmund-Fisher BJ. Medical Decision Making 2010;30:53S-64S.

Patients' knowledge about 9 common health conditions: The DECISIONS survey
Fagerlin A, Sepucha KR, Couper M, Levin CA, Singer E, Zikmund-Fisher BJ. Medical Decision Making 2010;30:35S-52S.

The DECISIONS study: A nationwide survey of United States adults regarding 9 common medical decisions
Zikmund-Fisher BJ, Couper M, Singer E, Levin CA, Fowler F, Ziniel S, Ubel P, Fagerlin A. Medical Decision Making 2010;30:20S-34S.

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Testing whether decision aids introduce cognitive biases: Results of a randomized trial
Ubel PA, Smith DM, Zikmund-Fisher BJ, Derry HA, McClure JB, Stark AT, Wiese C, Greene SM, Jankovic A, Fagerlin A. Patient Education and Counseling 2010;80:158-63.

Presenting research risks and benefits to parents: Does format matter?
Tait AR, Voepel-Lewis T, Zikmund-Fisher BJ, Fagerlin A. Anesthesia and Analgesia 2010;111:718-723.

The effect of format on parents' understanding of the risks and benefits of clinical research: A comparison between text, tables, and graphics
Tait AR, Voepel-Lewis T, Zikmund-Fisher BJ, Fagerlin A. Journal of Health Communication 2010;15:487-501.

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Women's decisions regarding tamoxifen for breast cancer prevention: Responses to a tailored decision aid
Fagerlin A, Zikmund-Fisher BJ, Hayes DF, Zweig SC, Smith DM, Nair V, Derry HA, McClure JB, Greene SM, Stark AT, Alford SH, Lantz PM. Breast Cancer Research and Treatment 2010;119:613-620.

Patients' decisions regarding tamoxifen for breast cancer prevention: Responses to a tailored decision aid
Fagerlin A, Zikmund-Fisher BJ, Hayes DF, Wiese C, Smith DM, Nair V, Derry HA, McClure JB, Greene SM, Stark AT, Hensely AS, Lantz PM, Zweig SC, Pitsch R, Jankovic A, Ubel P. Breast Cancer Research and Treatment 2010;119:613-20.

Plans to stop cancer screening tests among adults who recently considered screening
Lewis CL, Couper M, Levin CA, Pignone MP, Zikmund-Fisher BJ. Journal of General Internal Medicine 2010;25(8):859-864.

Narratives that address affective forecasting errors reduce perceived barriers to colorectal cancer screening
Dillard A, Fagerlin A, DalCin S, Zikmund-Fisher BJ, Ubel PA. Social Science and Medicine 2010;71:45-52.

Patient-provider concordance in the prioritization of health conditions among hypertensive diabetes patients
Zulman DM, Kerr EA, Hofer TP, Heisler M, Zikmund-Fisher BJ. Journal of General Internal Medicine 2010;25(5):408-414.

The effect of various risk/benefit trade-offs on parents' understanding of a pediatric research study
Tait AR, Zikmund-Fisher BJ, Fagerlin A, Voepel-Lewis T. Pediatrics 2010;125:1475-1482.

Difficulty with current medication regimes is associated with patient willingness to add new blood pressure medications
Zikmund-Fisher BJ, Hofer TP, Klamerus ML, Kerr EA. The Patient: Patient-Centered Outcomes Research 2009;2(4):221-231.

Prostate cancer screening decisions: Results from the DECISIONS study.
Hoffman RM, Couper M, Zikmund-Fisher BJ, Levin CA, McNaughton-Collins M, Helitzer DL, VanHoewyk J, Barry MJ. Archives of Internal Medicine 2009;169(17):1611-1618.

Treatment decisions for complex patients: differences between primary care physicians and mid-level providers
Subramanian U, Kerr EA, Klamerus ML, Zikmund-Fisher BJ, Holleman R, Hofer TP. American Journal of Managed Care 2009;15(6):373-380.

Can a moral reasoning exercise improve response quality to surveys of healthcare priorities?
Johri M, Damschroder LJ, Zikmund-Fisher BJ, Kim SY, Ubel PA. Journal of Medical Ethics 2009;35(1):57-64.

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Improving understanding of adjuvant therapy options by using simpler risk graphics
Zikmund-Fisher BJ, Fagerlin A, Ubel PA. Cancer 2008;113(12):3382-3390.

The impact of the format of graphical presentation on health-related knowledge and treatment choices
Hawley ST, Zikmund-Fisher BJ, Ubel PA, Jankovic A, Lucas T, Fagerlin A. Patient Education and Counseling 2008;73(3):448-455.

Communicating side effect risks in a tamoxifen prophylaxis decision aid: The debiasing influence of pictographs
Zikmund-Fisher BJ, Ubel PA, Smith DM, Derry HA, McClure JB, Stark AT, Pitsch R, Fagerlin A. Patient Education and Counseling 2008;73(2):209-214.

The accuracy of predicting parity as a prerequisite for cesarean delivery on maternal request
Keeton K, Zikmund-Fisher BJ, Ubel PA, Fenner DE, Fagerlin A. Obstetrics and Gynecology 2008;112:285-289.

Considering adaptation in preference elicitations.
Damschroder LJ, Zikmund-Fisher BJ, Kulpa JJ, Ubel PA. Health Psychology 2008;27(3):394-9.

Clinical inertia or clinical uncertainty?: Factors associated with lack of medication intensification in response to elevated blood pressure.
Kerr EA, Zikmund-Fisher BJ, Klamerus ML, Subramanian U, Hogan MM, Hofer TP. Annals of Internal Medicine 2008;148:717-727.

The potential impact of decision role and patient age on end-of-life treatment decision making.
Zikmund-Fisher BJ, Lacey HP, Fagerlin A. Journal of Medical Ethics 2008;34(5):327-31.

Alternate methods of framing information about medication side effects: Incremental risk versus total risk of occurrence.
Zikmund-Fisher BJ, Fagerlin A, Roberts TR, Derry HA, Ubel PA. Journal of Health Communication 2008;13(2):107-124.

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"If I'm better than average, then I'm ok?": Comparative information influences beliefs about risk and benefits.
Fagerlin A, Zikmund-Fisher BJ, Ubel PA. Patient Education and Counseling 2007;69:140-144.

Knowledge of blood pressure targets among patients with diabetes.
Subramanian U, Hofer TP, Klamerus ML, Zikmund-Fisher BJ, Heisler M, Kerr EA. Primary Care Diabetes 2007;1:195-8.

Does labeling prenatal screening test results as negative or positive affect a woman's responses?
Zikmund-Fisher BJ, Fagerlin A, Keeton K, Ubel PA. American Journal of Obstetrics and Gynecology 2007;197(5):528.e1-528.e6.

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Validation of the subjective numeracy scale (SNS): Effects of low numeracy on comprehension of risk communications and utility elicitations.
Zikmund-Fisher BJ, Smith DM, Ubel PA, Fagerlin A. Medical Decision Making 2007;27(5):663-671.

Measuring numeracy without a math test: development of the subjective numeracy scale (SNS).
Fagerlin A, Zikmund-Fisher BJ, Ubel PA, Jankovic A, Derry HA, Smith DM. Medical Decision Making 2007;27(5):672-680.

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Making numbers matter: Present and future research in risk communication.
Fagerlin A, Ubel PA, Smith DM, Zikmund-Fisher BJ. American Journal of Health Behavior 2007;31(Suppl. 1):S47-S56.

Why people refuse to make tradeoffs in person tradeoff elicitations: A matter of perspective?
Damschroder LJ, Roberts TR, Zikmund-Fisher BJ, Ubel PA. Medical Decision Making 2007;27:266-288.

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Mortality versus survival graphs: Improving temporal consistency in perceptions of treatment effectiveness.
Zikmund-Fisher BJ, Fagerlin A, Ubel PA. Patient Education and Counseling 2007;66(1):100-107.

Can avoidance of complications lead to biased healthcare decisions?
Amsterlaw J, Zikmund-Fisher BJ, Fagerlin A, Ubel PA. Judgment and Decision Making 2006;1(1):64-75.

A matter of perspective: choosing for others differs from choosing for yourself in making treatment decisions.
Zikmund-Fisher BJ, Sarr B, Fagerlin A, Ubel PA. Journal of General Internal Medicine 2006;21:618-622.

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Cure me even if it kills me: Preferences for invasive cancer treatment.
Fagerlin A, Zikmund-Fisher BJ, Ubel PA. Medical Decision Making 2005;25(6):614-619.

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The impact of considering adaptation in health state valuation.
Damschroder LJ, Zikmund-Fisher BJ, Ubel PA. Social Science and Medicine 2005;61(2):267-277.

The importance of age in allocating health care resources: does intervention-type matter?
Johri M, Damschroder LJ, Zikmund-Fisher BJ, Ubel PA. Health Economics 2005;14(7):669-678.

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What's time got to do with it? Inattention to duration in interpretation of survival graphs.
Zikmund-Fisher BJ, Fagerlin A, Ubel PA. Risk Analysis 2005;25(3):589-595.

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How making a risk estimate can change the feel of that risk: Shifting attitudes toward breast cancer risk in a general public survey.
Fagerlin A, Zikmund-Fisher BJ, Ubel PA. Patient Education and Counseling 2005;57(3):294-299.

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"Is 28% good or bad?": Evaluability and preferences reversals in health care decisions.
Zikmund-Fisher BJ, Fagerlin A, Ubel PA. Medical Decision Making 2004;24(2):142-148.

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De-escalation after repeated negative feedback: Emergent expectations of failure.
Zikmund-Fisher BJ. Journal of Behavioral Decision Making 2004;17(5):365-379.