Research associated with Person tradeoff (PTO)

Publications:

Validation of the subjective numeracy scale (SNS): Effects of low numeracy on comprehension of risk communications and utility elicitations.
Zikmund-Fisher BJ, Smith DM, Ubel PA, Fagerlin A. Medical Decision Making 2007;27(5):663-671.

Why people refuse to make tradeoffs in person tradeoff elicitations: A matter of perspective?
Damschroder LJ, Roberts TR, Zikmund-Fisher BJ, Ubel PA. Medical Decision Making 2007;27:266-288.

Trading people versus trading time: What is the difference? A qualitative study
Damschroder LJ, Miklosovic ME, Roberts TR, Goldstein CC, Ubel PA. Population Health Metrics 2005;3(1):10.

The validity of person tradeoff measurements: A randomized trial of computer elicitation versus face-to-face interview.
Damschroder LJ, Baron J, Hershey JC, Asch DA, Jepson C, Ubel PA. Medical Decision Making 2004;24(2):170-180.

Exploring the role of order effects in Person Trade-off elicitations.
Ubel PA, Richardson J, Baron J. Health Policy 2002;61:189-199.